ben
hourahine - futurist. forecaster. cool-hunter. the young futurist. this site
is all about me and my work
ben hourahine - future forecasting. trend spotting.
creative strategy.
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me --- >
news ---
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biography --- > projects --- >
futures
--- > contact
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read my blog >
> see
predictions video >
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hear
wall street journal podcast >
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.me
the
young futurist
I trace
patterns in culture - the spread of ideas, trends and messages.
I help organisations understand this change, react to it and shape it.
I am not a fortune-teller, but i am a sensitive of sorts. I began by
recognising patterns in history and now pick-up on patterns making
the future.
As a futurist i develop strategy for branding, communications and creative.
I am also a media commentator and speak on the future of culture and
communication.
Click here to read my blog --->
See
the new predictions video -- >
Hear
the Wall Street Journal podcast -- >
Contact
me here: me [AT] benhourahine [DOT] com
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.news
How
does a Professional Forecaster Predict the Future? - The Wall Street Journal
>
Ahead
of the Trends / Trends 2008 - International Herald Tribune >
The
Future of Hotels - CBNC European Business >
Online
Ad Spend Set to Double - The Guardian >
Future Matters (Documentary)
- National
Geographic
The
Future of Communication - Speech (2006) >
The Future of Sydney - City Weelkly
Predicting
the Future - The Daily Telegraph >
Doing
Less is More - Sunday Life, The Sun Herald >
Suburban
Chic - Sunday Life, The Sun Herald >
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.biography
Ben Hourahine
is the Futures Editor at Leo Burnett London.
Ben began
his forecasting career at the Future Foundation.
As the Foundation's Senior Analyst, his early achievements include taking
many of the UK's banks into the mobile environment with his work on the
mobile wallet (Evening Standard Top Trends for 2005).
During
his time at the Foundation Ben worked for high profile clients such as
McDonalds, Microsoft, IBM and the BBC.
In 2005
Ben
set up his own Consultancy in Asia, with clients including
Nestle, Landor and STW Group. At this time Ben also founded i
spy cool,
the web's first open-source cool hunting site.
Ben has
been a Future Foundation Associate, a Columnist for the Sydney
Morning Herald and an advisor on National Geographic’s Future
Matters
documentary series. In 2007 joined the Advertising Agency Leo Burnett
as The Futures Editor.
Career Profile
BA 1st Class
- Modern History & Political Science
Tivey Prize for Outstanding Work in the Social Sciences
MA Globalisation with Distinction
ESRC
Post-Graduate Researcher
Future Foundation Senior Analyst
42 Futurist / SRP Senior Consultant
Landor Senior Brand Consultant
Founder ispycool.com
Lecturer Macquarie University
The Ideas Exchange Principal
Future Foundation Associate
The Futures Editor Leo Burnett London
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.projects
Channel 4 / Future Foundation - Special Trends Project.
Future Foundation - New Product Development
Bravo Flextech / Future Foundation - The Future of Men
National Geographic - Future Matters Documentary Series
STW Group - The Future of Communication
Landor - Brand Consulting, Creation and Naming
ADMA - Consumer Insights Study Key Findings / Information Landscaping
Nestle - Visioning / Strategic Planning
CSC - Mapping the Mobile Enterprise
The 42 Project 2005 - Global Consumer Cultural Forecasting
As Future
Foundation Senior Analyst:
McDonalds
/ Leo Burnet - Future Mapping the UK Fast Food Market
Carlton Television - Programming Content Strategy
DETR - The Future of Home Energy Consumption
Joseph Rowntree Foundation - The Future of Work in the UK
First Direct - E-Service Monitor
BT / O2 / BUPA / GIMRA / Broadsystem - The Self-service Society Consortium
Direct Marketing Association - The DMA Census / Consumer Perceptions of Inserts
BT Step Change - Toward an Agile Public Sector
First Direct - A Year in the Life of the Internet
The Post Office - Local Living
BBC / Coors / Newspaper Society - MYUK Report
Marketing Forum / PA Consulting / Vox Pops Int. - Complicated Marketing
nVision / The Future Foundation - Marketing in a New Age
IBM (Merlin Stone) - Marketing to the over 50’s
Orange - Business Leadership
Microsoft - Business Agility
BT - Money on the Move (the mobile wallet)
Marks & Spencer - The Future of Partying
Presentations
Media Research
Group.
AURA International Chapter.
Macquarie University
STW Group - Group Proprietors
The Public Policy Forum
BT Retail Market Strategy Unit
Financial Services Industry Forum / Channel 4
The Guardian
Orange
BT Customer Insight
Wavv Direct Marketing
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.futures
the
future is already here - its just hiding
The future is only a micro-second away and its possible to see the
change at work. Change is always caused by something and
everything you see around you is busy creating what follows.
Forecasting
has many methodologies that predict change using current
information. The field of futurology is also diverse, split largely between
sociological futurologists and more fashion driven cool-hunters.
I think in the space between the two.
link
_ guide to traditional forecasting methodologies
--->
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.contact
Contact
me here: me [AT] benhourahine [DOT] com
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to the top --->
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young futurist blog - by ben hourahine --->
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